Azure CSP promotions: A new growth and profitability lever for partners

On this page4 sections

1. Promotions include
2. Why it matters for your business
3. How to activate
4. Next steps

Azure CSP promotions: A new growth and profitability lever for partners

Impacted audience

All CSP partners—direct bill partners, distributors, and indirect resellers—transacting Azure consumption-based services in CSP

Microsoft is introducing Azure consumption promotions for Cloud Solution Provider (CSP) partners, offering time-bound discounts on select Azure products for eligible customer segments.

Designed for you to drive growth, these promotions provide another way to make Azure more competitive for the right customers, while keeping your existing CSP operations unchanged.

Promotions include

• Azure Database Modernization: Up to 30% off eligible Azure database pay-as-you-go (PAYG) usage for customers migrating on-premises SQL Server workloads to Azure
• Fabric for Microsoft 365 Customers: Up to 20% off Microsoft Fabric PAYG capacity for eligible Microsoft 365 customers new to Fabric
• Fabric for Azure Database Customers: Up to 20% off Microsoft Fabric PAYG capacity for Azure database customers with no prior Fabric spend
• App PaaS for Foundry Customers: Up to 15% off eligible Azure App PaaS PAYG usage for Microsoft Foundry customers
• Data Services for Foundry Customers: Up to 15% off eligible Azure data services PAYG usage for Microsoft Foundry customers

Why it matters for your business

• Reach new customers using targeted offers to engage organizations that might not otherwise begin a migration, analytics, or AI modernization journey
• Establish lasting Azure usage and create opportunities for future workload expansion and Azure consumption growth
• Open new workload opportunities by helping customers move forward on projects they might otherwise delay
• Increase profitability by growing Azure consumption while strengthening long-term customer relationships
• Drive additional opportunities for migration, deployment, optimization, and managed services engagements

These promotions are designed to drive more value to your bottom line.

• Keep your full partner earned credit (PEC): Promotions don't reduce PEC. Promotional value is applied separately, preserving existing partner economics
• Build on existing earnings: Promotions are additive to your CSP incentives and investments

How to activate

1. Sign in to Partner Center (or use the Eligibility API) to view current promotions.
2. Redeem the promotion for an eligible customer during the redemption window. Discounted usage is applied automatically during the promotion period.
3. Track discounts line by line in your usage and reconciliation files using the promotion identifier and discount source fields.

Readiness materials are available now, including the readiness guide, FAQ, Partner Center walkthrough, and billing and reconciliation guide. Offers are subject to eligibility, terms, and conditions.

Next steps

To be ready to activate promotions when they're available on November 2:

• Review the promotions readiness guide and FAQ in the resource collection.
• Access the sandbox and Microsoft Learn documentation to begin API adoption for the Azure promotional capability
• Confirm your billing and reconciliation processes can read the new promotion identifier and discount source fields