Multiparty private offers are expanding across Europe

Microsoft Marketplace expands the channel-led sales opportunity by bringing multiparty private offers to 30 countries/regions in Europe.

• Announcement date: May 27, 2026
• Workspace: General
• Impacted audience: Global Admin and Sales Admin

Details

There are new opportunities for partner‑led growth as multiparty private offers in Microsoft Marketplace expand to 30 countries/regions in Europe. This makes it easier for the partner ecosystem to collaborate on deals, simplify transactions, and scale across borders.

• Software companies gain more opportunities to reach new customers and drive growth—without adding operational complexity.
• Channel partners differentiate their offerings with vetted solutions while maintaining customer relationships.

This expansion builds on continued investments in scaling channel‑led sales. With new routes to market, partners can drive more growth, move faster, and deliver comprehensive end‑to‑end solutions to customers across borders through Marketplace.

Multiparty private offers are available when selling to customers in: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, the United Kingdom, and the United States

Impacted Audience (partner facing description): Software companies and channel partners selling to customers in Europe.

Next Steps

Read the blog for more details on multiparty private offer expansion and how to start selling to new markets.