New incentives for Microsoft Copilot Cowork adoption

Drive eligible Microsoft Copilot Cowork adoption to earn an activation bonus.

Impacted audience

Cloud Solution Provider (CSP) partners

On September 1, 2026, Microsoft launched the Copilot Cowork Cloud Solution Provider (CSP) Activation Incentive, creating an additional earning opportunity for partners to be rewarded for driving customer adoption and usage of Copilot Cowork. This investment recognizes the critical role partners play in helping customers realize value from AI and accelerating consumption growth.

Combined with existing CSP incentives, this investment provides CSP indirect resellers and direct bill partners with even more ways to grow their earnings while helping customers successfully adopt and scale Copilot Cowork.

Next steps

Learn more about the opportunity in the incentives guide.