Convert more trials into revenue on Microsoft Marketplace

On this page4 sections

1. Bring more qualified customers into your pipeline
2. Align trials to your solution and sales motion
3. Convert faster with insights and seamless upgrade paths
4. Next steps

Now available for Microsoft Marketplace trials: Expanded coverage, flexible durations, and deeper insights.

Impacted audience

Software development companies (SDCs) with SaaS offers in Marketplace.

Announced at MCAPS Start for Partners, enhanced trial capabilities in Microsoft Marketplace give you expanded coverage, greater flexibility, and built-in insights, as well as new ways to convert demand into more revenue.

Bring more qualified customers into your pipeline

• Reach millions of Marketplace customers and streamline the path from evaluation to purchase
• Use built-in trial capabilities instead of managing separate trial systems
• Expand your reach with trials now available across SaaS (metered, per-user, and flat-rate), VM, Dynamics 365, and Power BI offers

Align trials to your solution and sales motion

• Configure trial durations from one to 180 days, depending on your product and customer needs
• Control trial settings—including enablement and duration—from a single place
• Update configurations without disrupting existing customer experiences

Convert faster with insights and seamless upgrade paths

• Track performance in the Partner Center Insights workspace and filter analytics by offer, customer, geography, and channel to optimize your sales strategy
• Make it easier for customers to find and evaluate your solutions with trial badges, dedicated filters, and improved discovery capabilities
• Move qualified trials to conversion faster with clear upgrade paths

Next steps

Learn more about free trials