Drive more marketing ROI in FY27
New Omdia research shows how high-growth partners are winning today’s buyers. Is your marketing strategy ready?
- Impacted audience
- All partners
According to Omdia research, stronger marketing performance comes down to a handful of strategic shifts: investing in the moments that influence buyers, building multitouch journeys, putting every available marketing investment to work, and modernizing operations with AI and measurement.
Partners who modernize how they go to market will be better positioned to influence customers and drive return on investment (ROI). By using co-operative (co-op) funding and Partner Marketing Center Pro, you can put these modern strategies into action.
Evolved FY27 co-op guidance and resources outline a clearer path to invest in the demand generation activities that drive stronger returns. By using Partner Marketing Center Pro, you unlock AI-powered capabilities to execute faster and at scale.
Read the latest blog post to learn more about how the buying journey has evolved, and how you can capture more demand with these investments.
Next steps
- Explore the FY27 co-op guide and resource collection
- Explore the new Partner Marketing Center Pro capabilities
- Read the Omdia study, Mastering the Modern Customer Journey: The Partner's Path to Marketing ROI